September 2024 – Montana
The COMMIT Foundation, a national leader in high-potential service member transition support, has announced a new partnership with Exray, an apparel company known for its mission-driven approach to high-quality clothing and gear. Together, the organizations have launched a new online store offering a range of casual and professional apparel tailored to the needs of COMMIT’s unique and high-potential community.

The store, which is available to the public through COMMIT’s website, features a selection of clothing and gear designed to support veterans and their families as they transition into new careers and leadership roles. The store will provide not only versatile everyday wear but also attire suitable for professional environments. The product line reflects the casual and professional needs of those served by COMMIT, a demographic that includes service members, veterans, the non-DoD intelligence community, and their spouses.

A Mission-Driven Partnership

The partnership with Exray is the latest in COMMIT’s ongoing efforts to align with like-minded organizations that share its mission of supporting veterans and their families and making a positive impact on the world around them. The collaboration underscores a shared commitment to creating purpose-driven, high-quality products that cater to the needs of individuals transitioning into civilian life while maintaining the sense of service and leadership that defined their time in service.

“We are incredibly proud to partner with Exray on this new initiative,” said JC Glick, CEO of The COMMIT Foundation. “This store isn’t just about apparel; it’s about representing the tribe we’ve built. Our community is full of leaders, innovators, and service-oriented individuals who are making a real impact. We want them to have something that symbolizes that. And if there’s something they need that we don’t yet offer, we’re committed to adding it.”

Empowering Veterans Through Apparel

The store's launch marks an important step in COMMIT’s broader strategy to empower high-potential individuals and their families beyond their time serving the country. The organization is widely recognized for its tailored programs that help these high-potential individuals and their families find personal and professional purpose after their time in uniform. The apparel line offers a tangible way for members of the COMMIT community to demonstrate their pride in being part of a tribe dedicated to continued service, leadership, and impact.

“Clothing is personal, but it can also be powerful,” Glick added. “Wearing something that connects you to a mission and a community can remind you that you are part of something bigger than yourself.”

Exray’s Role in the Partnership

Exray, which has built a reputation for creating durable, stylish, and mission-driven apparel, is an ideal partner for this venture. Known for its commitment to quality and community, Exray has designed the clothing line to be practical, versatile, and reflective of the high standards held by both The COMMIT Foundation and the individuals it serves.

“We’re honored to work with COMMIT,” said Mike Gnoffo, the owner of Exray. “We believe in their mission and in the incredible individuals they serve. This partnership allows us to support their community in a new way.”

An Invitation to the Community

The COMMIT Foundation encourages anyone interested to visit the store, explore the product line, and support the movement by sporting the brand. A portion of all sales go to the foundation to allow it to continue its mission.

Looking Ahead

The partnership with Exray is just one of the many ways COMMIT continues to expand its offerings and strengthen its commitment to its core mission: empowering high-potential individuals who have served and their families to create purposeful and fulfilling transitions into civilian life. As the organization grows, so does its impact, with thousands of individuals already benefiting from its programs and resources. The new store is seen as an extension of that mission, offering a practical yet meaningful way for individuals to stay connected to the COMMIT community while showcasing their pride in being part of an elite group of service-oriented leaders.

The COMMIT store is now live and available to all on the foundation’s official website.